Ok, confession time… I didn’t really understand what preorders meant until I started this process. Honestly, I always thought it was just a scarcity tactic used by marketers (ironic coming from a marketer, right?). But I’ve learned it’s actually a big deal. Preorders tell bookstores, Amazon, and all the algorithms that people care about this story. That it matters. That people are searching for it. That it should show up for others who might need it. And for me, it’s a pretty good indicator of h